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Now Play This started with an idea – could we make space for all the interesting stuff that was happening around the fringes of game making? Games-literate people were bending the form in innovative ways to comment on culture, to explore ideas and find new ways to joyfully bring people together. However, games are not

Now Play This is a festival of experimental gameplay and design, running annually at Somerset House as an integral part of the London Games Festival.  The festival is an exciting mix of new international and national development in design and showcases video games, board games, interactive digital sculpture, and anything with play at its heart,