Now Play This is a festival of experimental game design running at Somerset House in London each Spring, showcasing interactive and playful work as part of the London Games Festival.

The Now Play This 2024 Open Call is now live! Are you a game maker, designer, artist, performer making work that investigates the spaces in-between, then this call may be for you. Find out more here.

Now Play This 2023 investigated one of humanity’s foundational experiences: love. The festival was slower this year, creating space for playful encounters, deep conversations and careful, open-ended making. Explore our exhibition and events programme.

"Brings people together in unexpected ways"

The Guardian


Now Play This is directed by Luján Oulton and produced by Nick Murray and Jo Summers.