Now Play This began in September 2015, with a three-day prototype festival running 4-6 September (see pictures of the event, the exhibition line-up, talks, and special events on Friday, Saturday and Sunday).

In 2016 we ran from 1-3 April, looking particularly at games that addressed embodiment and player creativity, with a core exhibition running throughout and special events on the Friday, Saturday and Sunday. See pictures from the event below, or take a look at the exhibition line-up.

In 2017 Now Play This moved to 7-9th April, with a core exhibition, special events and a sister exhibition Game Changers running for a month in the Terrace Rooms at Somerset House. See the exhibition lineup here and the events here.

In 2018, we accompanied the exhibition running throughout with a lineup of special events for artists and game makers.

We were supported in all four years by Games London, Arts Council England, and Somerset House, and in 2017 and 2018 artists’ travel was sponsored by the British Council.