Now Play This is a festival of experimental game design and playful art running at Somerset House in London, showcasing interactive and playful work as part of the London Games Festival.

This year, Now Play This presents Folk Games: The Stories We Play Together — we’ll be exploring how communities get together to create, reinterpret, and adapt the rules of play. Join us for a hands-on programme featuring inspiring talks, workshops, and playful sessions. Stay tuned!

To check the full 2025 program and purchase your tickets, go here.