Now Play This is a festival of experimental game design running at Somerset House in London each Spring, showcasing interactive and playful work as part of the London Games Festival.

Now Play This 2023 investigates one of humanity’s foundational experiences: love. The festival is slower this year, creating space for playful encounters, deep conversations and careful, open-ended making. Explore our exhibition and events programme.

"The popular weekender brings the best of experimental game design from around the globe"

Creative Boom


Now Play This 2023 is directed by Sebastian Quack and produced by Nick Murray and Jo Summers.