"The popular weekender brings the best of experimental game design from around the globe"

Now Play This is a festival of experimental game design running at Somerset House in London each Spring, showcasing interactive and playful work as part of the London Games Festival.

Now Play This will return to Somerset House in Spring of 2021. Led by our new festival director, Sebastian Quack, this edition’s programme will focus on the relationship between play, games and the escalating climate crisis. What can playful art teach us about agency, protest, resources and cooperation? How can games allow us to relate sustainably to each other and to the environments around us? Is games culture complicit in this crisis?

We are inviting works for the 2021 edition now.
Have a look at the open call here.

"A tantalizing glimpse at the potential future of everything playful thanks to a series of fascinating interactive installations."

Culture Whisper



Now Play This 2021 is directed by Sebastian Quack, and producers Nick Murray, Sophie Sampson and Jo Summers.