"Now Play This is a showcase of surprising gaming delights"

Now Play This is a festival of experimental game design running at Somerset House in London from 3-5 April 2020, showcasing interactive and playful work as part of the London Games Festival.


In 2020 we'll be looking at games that relate to our theme of systems; how they can be reinterpreted, broken or reconfigured. Expect everything from small scale remixes you can sit with, to new and exciting installations that get people playing together.

"The popular weekender brings the best of experimental game design from around the globe"

Creative Boom

Now Play This is put on by Festival Director Holly Gramazio, Assistant Director George Buckenham, and Producers Sophie Sampson, Jo Summers and Nick Murray.

Sponsored by Arts Council England, Ukie, London Games Festival, Games London, Matheson Marcault and Somerset House